Need Opinion

Falcon23 · 12-10-2007, 1:44 AM

Okay, at the beggining of the year, I will be drawing up some sponsorship proposals. So, I am trying to work on them now. I have come up with a couple of proposals as rough drafts. Here they are. Please, lemme know what you think.

Psykotic Cyckles
Sponsorship Proposal

Company: HBAKER Racing
President/Pilot: Kyle Hornbaker
Company Description: HBAKER Racing is a new team entering the popularly growing sport of motorcycle drag racing.

Offering: Guaranteed exposure for Psykotic Cykles. At least once a month, HBAKER Racing will be exposing Psykotic Cykles to hundreds of potential new customers. This will be accomplished through local racing events and local motorcycle showings. This will also be including any events that Psykotic Cykles will be hosting, provided enough notice is given. Psykotic Cykles will have its company logo clearly displayed on two sides of the motorcycle, each logo will be up to 8 inches in length and 8 inches in width. Psykotic Cykles will have their choice of the location of the logo. HBAKER Racing will provide with proof of each such exposure to Psykotic Cykles monthly.

Asking: Sponsorship in the amount one free maintenance/tune-up per month, after initial minimum six months of exposure. This will mean that Psykotic Cykles will get the first six months of exposure for free, pending signing of sponsorship contract.

Profile of Kyle Hornbaker: 23 year old male. Approximately 4 years of military service with U.S Air Force. Married with 3 children. Approximately 10 years of motorcycling experience, including motocross competitions.

Machine Profile: 1998 Honda CBR1100xx. This machine is the same type as the machine used by Stotz Racing, winning AMA Prostar Street Bike Shootout and being the first rider of the class to set the 200mph record.

Company Goals: During the first 2-3 years, HBAKER Racing will be competing in the Street ET class. This time will be used to build the motorcycle and advertise the HBAKER Racing team and their sponsors. The company will then make the switch to the Real Street class, which is a new heads-up style class to Ama Prostar.

Kwiatt Custom Paint
Sponsorship Proposal

Company: HBAKER Racing
President/Pilot: Kyle Hornbaker
Company Description: HBAKER Racing is a new team entering the popularly growing sport of motorcycle drag racing.

Offering: Guaranteed exposure for Kwiatt Custom Paint. At least once a month, HBAKER Racing will be exposing Kwiatt Custom Paint to hundreds of potential new customers. This will be accomplished through local racing events and local motorcycle showings. This will also be including any events that Kwiatt Custom Paint will be hosting, provided enough notice is given. Kwiatt Custom Paint will have its company logo clearly displayed on two sides of the motorcycle, each logo will be up to 12 inches in length and 12 inches in width. Kwiatt Custom Paint will have first choice of the location of the logo. HBAKER Racing will provide with proof of each such exposure to Kwiatt Custom Paint monthly.

Asking: Sponsorship in the amount of one free paint job with needed body repair per calendar year after initial minimum six months of exposure. This will mean that Kwiatt Custom Paint will get the first six months of exposure for free, pending signing of sponsorship contract. Paint scheme will be discussed between the owner of Kwiatt Custom Paint and the President of HBAKER Racing.

Profile of Kyle Hornbaker: 23 year old male. Approximately 4 years of military service with U.S Air Force. Married with 3 children. Approximately 10 years of motorcycling experience, including motocross competitions.

Machine Profile: 1998 Honda CBR1100xx. This machine is the same type as the machine used by Stotz Racing, winning AMA Prostar Street Bike Shootout and being the first rider of the class to set the 200mph record.

Company Goals: During the first 2-3 years, HBAKER Racing will be competing in the Street ET class. This time will be used to build the motorcycle and advertise the HBAKER Racing team and their sponsors. The company will then make the switch to the Real Street class, which is a new heads-up style class to Ama Prostar.

Falcon23 · 12-10-2007, 1:53 AM

Oh, and I am also going to provide them with photos of me, the bike, and our team at the track. This will show the amount of exposure that the company will be given.

X1rider · 12-10-2007, 5:38 AM

23 years old and 3 kids!? And you want to race?

Might want to re think your priorities there dude.

Good Luck.

Captain · 12-10-2007, 6:07 AM

Falcon I compliment you on your efforts; I think you're going the right way about it.
As the owner of a company who provides some sponsorship, may I make a few comments?

1. Make sure you let the sponsor know the monetary value of their contribution ie, unless they are a motorcycle mechanic they don't know how much it will cost to tune up your bike every month etc
2. If those who come and watch the racing can be the sponsor's customers then the exposure is great, but what if they are not? What a sponsor really wants is MEDIA EXPOSURE. Can you arrange for any? Are you likely to be exposed in a bike magazine? Can the local paper run a story of your efforts?
3. Numbers. How many people come to watch the drag racing? How often? Sorry, you did say once a month ...
4. Demographics. Who is the typical person who goes to watch a race meet? Where do they come from? Is it always in one town or do you move around the state / country?
5. Do you have a website of your own? You should - even if it's a simple blog where you can record your progress etc it's a place you can display your sponsor's name and colors - people love seeing their company being displayed.
6. How about giving the sponsor permission to use your name in their marketing literature / on their website etc?
7. Are you any good at motorcyle racing / dragging? Any competitions won? (Are you likely to be a good investment for your sponsor?).

Otherwise the cost is very low (to a business) so I think it would be very attractive to them.
Anyhow I hope it helps, just a few issues that would be important to me when considering sponsorship.

Falcon23 · 12-10-2007, 11:01 AM

Quote:

Originally Posted by Captain

Falcon I compliment you on your efforts; I think you're going the right way about it.
As the owner of a company who provides some sponsorship, may I make a few comments?

1. Make sure you let the sponsor know the monetary value of their contribution ie, unless they are a motorcycle mechanic they don't know how much it will cost to tune up your bike every month etc
2. If those who come and watch the racing can be the sponsor's customers then the exposure is great, but what if they are not? What a sponsor really wants is MEDIA EXPOSURE. Can you arrange for any? Are you likely to be exposed in a bike magazine? Can the local paper run a story of your efforts?
3. Numbers. How many people come to watch the drag racing? How often? Sorry, you did say once a month ...
4. Demographics. Who is the typical person who goes to watch a race meet? Where do they come from? Is it always in one town or do you move around the state / country?
5. Do you have a website of your own? You should - even if it's a simple blog where you can record your progress etc it's a place you can display your sponsor's name and colors - people love seeing their company being displayed.
6. How about giving the sponsor permission to use your name in their marketing literature / on their website etc?
7. Are you any good at motorcyle racing / dragging? Any competitions won? (Are you likely to be a good investment for your sponsor?).

Otherwise the cost is very low (to a business) so I think it would be very attractive to them.
Anyhow I hope it helps, just a few issues that would be important to me when considering sponsorship.

Thanks for the great advice! I will be sure to include that into my proposal.

Falcon23 · 12-10-2007, 11:06 AM

Quote:

Originally Posted by X1rider

23 years old and 3 kids!? And you want to race?

Might want to re think your priorities there dude.

Good Luck.

Well, that is actually a long story. I have one, my wife has one, and we both have one on the way. He is due the end of this month. As far as priorities, they are deffinately in order. My wife will have her Master's in accounting by the time I am finished with my enlistment...so finances will not be a problem. And one of the major reasons for me choosing this possible career is so I can have a legacy to pass on to my sons. I want a business that will be mine, one that will grow with my family, one that I can pass down to my sons. A lot of people are shocked by my age with my family situation, but I am not one of those dead-beat dads that were just a sperm doner for their kid's mother. I am a father first, husband second and everything else after that.

Falcon23 · 12-11-2007, 10:41 AM

Quote:

Originally Posted by Captain

Falcon I compliment you on your efforts; I think you're going the right way about it.
As the owner of a company who provides some sponsorship, may I make a few comments?

1. Make sure you let the sponsor know the monetary value of their contribution ie, unless they are a motorcycle mechanic they don't know how much it will cost to tune up your bike every month etc
2. If those who come and watch the racing can be the sponsor's customers then the exposure is great, but what if they are not? What a sponsor really wants is MEDIA EXPOSURE. Can you arrange for any? Are you likely to be exposed in a bike magazine? Can the local paper run a story of your efforts?
3. Numbers. How many people come to watch the drag racing? How often? Sorry, you did say once a month ...
4. Demographics. Who is the typical person who goes to watch a race meet? Where do they come from? Is it always in one town or do you move around the state / country?
5. Do you have a website of your own? You should - even if it's a simple blog where you can record your progress etc it's a place you can display your sponsor's name and colors - people love seeing their company being displayed.
6. How about giving the sponsor permission to use your name in their marketing literature / on their website etc?
7. Are you any good at motorcyle racing / dragging? Any competitions won? (Are you likely to be a good investment for your sponsor?).

Otherwise the cost is very low (to a business) so I think it would be very attractive to them.
Anyhow I hope it helps, just a few issues that would be important to me when considering sponsorship.

What are your thoughts on using a powerpoint presentation?

billypf · 12-11-2007, 12:26 PM

I think that a well written, very specific and detailed, and concise propoasal with some attached documents that you can refer to would be more effective (such as pictures). Power Point is a good media to use when you are giving a presentation, but is often overused. I think that unless you are able to pitch your sponsorship ideas to the company in person, a power point presentation will cause you more headaches than benefits. That is just my opinion coming from an academic setting. As far as sposor proposals go, i dont't have any experience.

dunedain · 12-11-2007, 4:35 PM

My 2cent tweaks. I removed the wife and kid portion. Anyone who knows racing knows if your kids and wife will be there (whether they are or not) will be considered a distraction. Show them how you intend to make good on your offerings (I made examples in caps). Be prepared to address catstrophic failure (i.e blown motors, etc) as there is a reason fuelies rebuild thier motors after almost every run. Dont forget to pile on the contingnecy monies you intend to capitalize on, (i.e., EBC, Repsol, Vanson, Dunlop, Ancra etc.) Find out who supports this series and see how many you can get and list them so these guys know you intend to get neck deep into this. Do you got any teammates worthy of mention or any more skills you can pump yourself up with? It would be nice if you have a team logo, team members, etc. someone mentioned website! Good idea but make sure you have the time to be a husband, father, racer, then geek (may need to sub this out)

Psykotic Cyckles
Sponsorship Proposal

Company: HBAKER Racing
President/Pilot: Kyle Hornbaker
Company Description: HBAKER Racing is a new team entering the popularly growing sport of motorcycle drag racing.

Offering:

Guaranteed exposure for Psykotic Cykles. At least once a month, HBAKER Racing will be exposing Psykotic Cykles to hundreds of potential new customers. This will be accomplished through local racing events and local motorcycle showings. LIST TRACKS & DATES
This will also be including any events that Psykotic Cykles will be hosting, provided enough notice is given.
Psykotic Cykles will have its company logo clearly displayed on two sides of the motorcycle, each logo will be up to 8 inches in length and 8 inches in width.
Psykotic Cykles will have their choice of the location of the logo. HBAKER Racing will provide with proof of each such exposure to Psykotic Cykles monthly. THROUGH ATTENDANCE RECORDS AND PHOTOS AT EACH EVENT.

Sponsorship Opportunity:

This sponsorship opportunity is in the amount of one free maintenance/tune-up per month, after an initial minimum six months of RACING AND EVENT exposure.
This will mean that Psykotic Cykles will get the first six months of exposure for free, pending signing of A ONE YEAR sponsorship contract.

Company Goals:

During the first 2-3 years, HBAKER Racing will be competing in the Street ET class. This time will be used to build the motorcycle and advertise the HBAKER Racing team and their sponsors.
The company will then make the switch to the Real Street class, which is a new heads-up style class to Ama Prostar.

Machine Profile: 1998 Honda CBR1100XX. This machine is the same type as the machine used by Stotz Racing, winning AMA Prostar Street Bike Shootout and being the first rider of the class to set the 200mph record.

Profile of Kyle Hornbaker: 23 year old male. Approximately 4 years of military service with U.S Air Force. Approximately 10 years of motorcycling experience, including motocross competitions.

I'd similar with the other doc. Use more whitespace, bold, and bullets and stuff. Do it in MS publisher if you have it.

Side bar, your wife should come first as your kids will go away some day and you'll be left with what has come second to you all thier life. Bad formula. Your wife coming first will only make things better for the the kids....trust me or anyone whose had kids (mine are now 24, 25, & 26) or been married more than 20 years.

Falcon23 · 12-11-2007, 4:54 PM

Wow! Thanks for the great support on this guys. I pretty much agree with you all completely. I am trying to knock out the little things right now. Things such as team shirts, stickers, pretty much anything that will make our team appear to be more proffesional. Also, I have some friends back in Illinois that are planning to move here in the following year. They both are excellent motorcycle mechanics. I have come up with a logo and have attatched it...if it loaded correctly. Lemme know what you think.